Digital technology meets pharma

CLIENT CONFIDENTIAL

MY ROLE
I led key experience design components for this project.

THE CHALLENGE

Navigating regulatory demands, catering to unique user demographics, handling extensive data, and meeting crucial experience design standards posed an invigorating challenge in forging a pioneering path in digital design.

THE SOLUTION

One user group self-manages chronic conditions, while the other delivers medical care. Through a single app, wearable device, and prescription medication, our mission was to create a digital experience ensuring effortless setup and smooth daily usage.

ISSUES TO OVERCOME

We must provide intense care to an at-risk audience under intense, multi-governmental oversight.
Atypical behavioral patterns render UX standards unreliable
Incumbent technology is non-existent
Multi-device platform requires lock-step experiential coordination

Data display of patient data in physician portal.

GOAL:

Make critical data easy to consume–quickly

User research and usability testing played a pivotal role in guiding this groundbreaking project.

Crafting a seamless digital experience was paramount, enabling treating physicians to access real-time data from both patients and their devices.

The accompanying app recorded user-provided data and offered immediate health management support, while also making real-time data accessible to physicians via tablets in their office or wherever they were.

The

Process

User Research
Regulations Management
Facilitated User Testing
Iterative Design
Figma Prototypes
Data Visualization
Cross-Platform Experience Design
Design & Technology Collaboration

I owned key parts of this years-old, digital experience encompassing a wearable patch, mobile application, and secure desktop platform.
As one of two experience designers, my goal was to greatly improve the usability and effectiveness of all elements of this digital experience through a third release.
Through scrutinous, third-party human factors testing, we learned that assumptions about use behavior were different than expected. We pursued a deep understanding of the chronic illnesses our users lived with and how they affected behavior.

Human Factors Testing