A New Digital Experience for a Growing Bank
EMPRISE BANK
MY ROLE
I owned Experience Design for this project
THE CHALLENGE
Create a new website that reflects Emprise Bank’s commitment to its customers and its community.
THE SOLUTION
Before we designed a single page, we dug deep into the needs of banking customers and Emprise Bank’s competitors.
We meticulously examined the bank’s website content and offerings, and then worked to marry the two.
Information architecture is the unsung hero of an easy-to-use website.
In the revamped site's info structure, I weaved in fresh lines of business and made the delivery of info about existing products more accessible.
Crafting Functional Wireframes for Visually Compelling Design
I collaborated closely with the visual design team to develop wireframes for our project, ensuring a seamless translation of conceptual ideas into functional structures.
Through iterative discussions, we balanced functionality and aesthetics, laying a solid foundation for the visually compelling end product.
The
Process
Persona Development
User Journeys
Content Strategy
Information Architecture
Iterative Design
Design & Technology Collaboration
Back to Work
H&R BLOCK
Online, mobile, and software app
METLIFE
Bite, snack, meal modals